Levi's Trucker Jacket Was Given a Bold Update with Kinfolk's Help
Riley von Niessen — December 7, 2016 — Fashion
References: kinfolklife & highsnobiety
After joining with UNDERCOVER for a fresh rework of the Levi's Trucker Jacket, the iconic denim brand has joined with Kinfolk, a Brooklyn-based menswear and lifestyle brand.
Due to the unique graphics on the back of the piece, the latest Levi's Trucker Jacket was dubbed the 'Double Bunny.' The animals are included in pink and white in the center of the piece, while its legs and ears extend its shape to be even more bold. Thick black borders outline the entire graphic as well, giving it a contemporary look.
Under the two interconnected rabbits is Kinfolk's branding, which appears in bright yellow lettering. The front of the jacket is relatively simple, with the distressed denim sticking to Levi's traditional look.
Due to the unique graphics on the back of the piece, the latest Levi's Trucker Jacket was dubbed the 'Double Bunny.' The animals are included in pink and white in the center of the piece, while its legs and ears extend its shape to be even more bold. Thick black borders outline the entire graphic as well, giving it a contemporary look.
Under the two interconnected rabbits is Kinfolk's branding, which appears in bright yellow lettering. The front of the jacket is relatively simple, with the distressed denim sticking to Levi's traditional look.
Trend Themes
1. Graphic Denim Jackets - Fashion brands can collaborate with artists and graphic designers to create unique and eye-catching designs on denim jackets.
2. Menswear Collabs - Collaborations between classic brands and trendy men's clothing labels can appeal to a wider audience and generate buzz.
3. Bold Branding - Unique and bold branding, such as Kinfolk's bright yellow lettering on the Levi's Trucker Jacket, can help a brand stand out in a crowded market.
Industry Implications
1. Fashion - The fashion industry can make use of graphic design and collaboration to produce eye-catching and exciting new products.
2. Retail - Retailers can stock these types of limited-edition collaboration pieces to drive foot-traffic to their stores, satisfy a younger consumer base and create exclusivity.
3. Advertising - Bold and unique branding can help to capture consumer attention in advertising campaigns, as we see with Kinfolk's collaboration jacket branding.
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