atmos LAB and Avirex Created a New Reversible Souvenir Jacket
Madison Mackay — February 1, 2018 — Fashion
Clothing brands atmos LAB and Avirex collaborated on a new reversible souvenir jacket. Titled the 'SUKA MA-1 Jacket,' the piece is inspired by traditional sukajans (souvenir jackets) worn by American GIs that were stationed in Yokosuka, Japan since World War II. Though drawing from the past, this jacket is an updated, streetwear version of a classic garment.
The base of the jacket is the Avirex MA-1 shell in both black and silver, while atmos LAB added some flare and unique design features. The front of the jacket features two embroidered tigers on either side of the zipper in a traditional Japanese design. The back of the jacket has an embroidered dragon and text that reads 'Japan 1975 Avirex.'
These new jackets are all reversible, with the ability to show the classic exterior or the shiny blue satin lining. With bold designs and extensive attention to detail, this new reversible souvenir jacket will be available online this February.
The base of the jacket is the Avirex MA-1 shell in both black and silver, while atmos LAB added some flare and unique design features. The front of the jacket features two embroidered tigers on either side of the zipper in a traditional Japanese design. The back of the jacket has an embroidered dragon and text that reads 'Japan 1975 Avirex.'
These new jackets are all reversible, with the ability to show the classic exterior or the shiny blue satin lining. With bold designs and extensive attention to detail, this new reversible souvenir jacket will be available online this February.
Trend Themes
1. Reversible Souvenir Jackets - The trend of reversible souvenir jackets offers an innovative way to combine classic designs with modern streetwear aesthetic.
2. Sukajan-inspired Fashion - The trend of sukajan-inspired fashion presents an opportunity for clothing brands to tap into the retro military aesthetic and incorporate it into contemporary designs.
3. Attention to Detail - The trend of attention to detail in jacket design allows brands to create unique and eye-catching pieces that appeal to fashion-conscious consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of sukajan-inspired bomber jackets to offer unique and stylish options to consumers.
2. Streetwear - The streetwear industry can capitalize on the trend of reversible souvenir jackets by creating limited-edition pieces that resonate with collectors and streetwear enthusiasts.
3. Military-inspired Fashion - The military-inspired fashion industry can explore the trend of sukajan jackets to create innovative designs that blend military aesthetics with contemporary fashion.
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