Beach Bottoms is a Compact and Stretchable Beach Blanket
Erica Francis — July 7, 2016 — Fashion
References: Beach-Bottoms & kickstarter
Beach Bottoms are new stretchable beach blankets designed in South Beach, Miami. According to the brand, the blanket is compact enough to fit into a small pouch but can be stretched to a size that is over 300% larger than an average beach towel.
Beach Bottoms sought to solve some common problems beach goers face when relaxing on the sands. The water and sand-resistant blanket can be pegged down by four specially designed stakes that keep the blanket secured in sand or grass to avoid being blown away. The item also includes straps to keep towels in place as well.To aid in comfort, it has an inflatable head rest and 3 storage pockets.
Beach Bottoms states that the blanket is made of high quality sustainable fabric based on their own proprietary formula. The stretchable beach blanket is also machine washable, making it easy to clean.
Beach Bottoms sought to solve some common problems beach goers face when relaxing on the sands. The water and sand-resistant blanket can be pegged down by four specially designed stakes that keep the blanket secured in sand or grass to avoid being blown away. The item also includes straps to keep towels in place as well.To aid in comfort, it has an inflatable head rest and 3 storage pockets.
Beach Bottoms states that the blanket is made of high quality sustainable fabric based on their own proprietary formula. The stretchable beach blanket is also machine washable, making it easy to clean.
Trend Themes
1. Stretchable Beach Blankets - The trend of stretchable beach blankets provides an opportunity for businesses to create innovative and compact beach accessories for convenience and comfort.
2. Compact Beach Accessories - The trend of compact beach accessories presents an opportunity for businesses to design and market products that are easily portable and fit into small pouches for convenient transportation.
3. Water and Sand-resistant Materials - The trend of using water and sand-resistant materials in beach products opens up opportunities for businesses to create durable and functional beach gear that can withstand outdoor elements and extend product lifespan.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can leverage the trend of stretchable beach blankets to develop innovative beach products that offer convenience and functionality to consumers.
2. Travel and Leisure - The travel and leisure industry can tap into the trend of compact beach accessories by offering a range of lightweight and portable products that enhance the beach experience for travelers.
3. Textile and Fabric - The textile and fabric industry can explore the trend of water and sand-resistant materials by developing new fabrics and coatings that repel water and sand, providing businesses with an opportunity to create beach products with improved durability and functionality.
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