Viva Voluptuous Offers an Array of Sizes for Consumers
Mishal Omar — January 2, 2017 — Fashion
References: vivavoluptuous & kickstarter
Viva Voluptuous aims to fill a gap in the market by offering consumers lingerie that is directed at plus-size women.
It is inarguable that there are many more clothing options in the market for women who are not considered "plus-size" than there are for women who are placed in that category. Viva Voluptuous is one of the few brands on the market that is specifically targeting women who tend to be sidelined in the mainstream fashion world. The handmade lingerie comes in various sizes and was designed to fit and flatter plus-size women.
By filling a gap in the lingerie market that tends to be overlooked, this lingerie brand manages to carve out its own identity and strengthen the potential for brand loyalty.
It is inarguable that there are many more clothing options in the market for women who are not considered "plus-size" than there are for women who are placed in that category. Viva Voluptuous is one of the few brands on the market that is specifically targeting women who tend to be sidelined in the mainstream fashion world. The handmade lingerie comes in various sizes and was designed to fit and flatter plus-size women.
By filling a gap in the lingerie market that tends to be overlooked, this lingerie brand manages to carve out its own identity and strengthen the potential for brand loyalty.
Trend Themes
1. Inclusive Lingerie - Opportunity for brands to create lingerie collections that cater to all body sizes, including plus-size women.
2. Diversity in Fashion - Demand for more diverse representation in the fashion industry, including models of all sizes and body types.
3. Body Positivity Movement - Growing movement promoting self-acceptance and empowering people of all sizes to feel confident and beautiful.
Industry Implications
1. Lingerie Retail - Disruptive opportunity for lingerie retailers to tap into the underserved plus-size market and offer inclusive and flattering lingerie options.
2. Fashion Design - Innovation opportunity for fashion designers to create clothing lines that celebrate diversity and cater to all body sizes, challenging the traditional beauty standards.
3. E-commerce - E-commerce platforms can capitalize on the demand for inclusive lingerie and fashion by providing a wide range of sizes and body-positive marketing strategies.
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