The Old Navy Stay White Denim Range Keeps Your White Pants Stain-Free
Alyson Wyers — January 11, 2017 — Fashion
References: oldnavy & refinery29
If you avoid buying white jeans because you are afraid of getting them dirty, Old Navy has your back (or bottom half) with their Stay White Denim collection. The stain-resistant fashion is designed to keep your dangerously white pants pristine. Old Navy first introduced their Stay White denim last spring with skinny jeans. Now they are expanding to include the technology in a variety of new styles such as mid-rise micro flares, a cropped cut and boyfriend jeans. The affordable line provides women with more options for any occasion before spring months arrive. Two plus size versions are also available in size 16 and size 30.
This Old Navy Collection is ideal for budget-conscious consumers, including busy moms.
This Old Navy Collection is ideal for budget-conscious consumers, including busy moms.
Trend Themes
1. Stain-resistant Fashion - The development of stain-resistant clothing opens up opportunities for fashion brands to offer low-maintenance, long-lasting garments.
2. Versatile Denim Styles - The expansion of stain-resistant technology to different denim styles allows for greater fashion choices and customization for consumers.
3. Inclusive Sizing - The availability of plus-size options in stain-resistant clothing shows the potential for more inclusivity in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing market for stain-resistant clothing, offering innovative and practical garments to consumers.
2. Textile Manufacturing - Textile manufacturers have the opportunity to develop and produce fabrics that are inherently stain-resistant, catering to the increasing demand for low-maintenance clothing.
3. Apparel Rental Services - Apparel rental companies can incorporate stain-resistant clothing into their rental offerings, providing customers with stylish and worry-free options for special occasions.
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