Chef Jordi Rocha Creates Delectable Perfumes Based on Desserts
Susan Keefe — September 28, 2011 — Fashion
References: cellercanroca & foodista
The Spanish pastry chef Jordi Rocha is known for his work in the kitchen, but his lastest project entitled Núvol de Llimona will have more than a few noses working overtime. No, this recent labor of love is not a sumptuous dessert, it just smells like one. The passionate culinary kingpin cut his teeth as a master perfumer creating such sweet-smelling scents as Calvin Klein's Eternity and Lacome's Miracle. Now, Rocha has struck out on his own creating scents based on his own sinful confections.
Núvol de Llimona is a cocktail loaded with the heddy scents of lemon, cream and butter cream. This lip-smacking scent will make you smell good enough to eat, so all users, please use with caution!
Núvol de Llimona is a cocktail loaded with the heddy scents of lemon, cream and butter cream. This lip-smacking scent will make you smell good enough to eat, so all users, please use with caution!
Trend Themes
1. Food-inspired Fragrances - The trend of creating fragrances inspired by food or desserts, like Chef Jordi Rocha's Núvol de Llimona, offers disruptive innovation opportunities in the perfume industry by bridging the gap between taste and smell.
2. Celebrity Chef Collaborations - Collaborating with celebrity chefs, like Jordi Rocha, to create unique fragrances can provide disruptive innovation opportunities in the perfume industry by catering to customers who want to experience the expert's taste and aroma.
3. Gastronomic Tourism - Developing gastronomic tourism, where customers can experience meals and fragrances inspired by local cuisine and history, can open up disruptive innovation opportunities for the tourism industry by providing customers with unique and immersive experiences.
Industry Implications
1. Perfume - In the perfume industry, creating food-inspired fragrances like Chef Jordi Rocha's Núvol de Llimona can offer disruptive innovation opportunities by attracting customers who want to experience new and unique scents.
2. Celebrity Chef - Celebrity chefs like Jordi Rocha can collaborate with the perfume industry to create special fragrances, providing disruptive innovation opportunities by creating a unique sensory experience for customers.
3. Tourism - In the tourism industry, developing gastronomic tourism that includes unique experiences with local chefs like Jordi Rocha, offers disruptive innovation opportunities to attract customers seeking immersive experiences they can't find elsewhere.
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