Sony PlayStation YayButtons Site Launches to Counter the Microsoft Kin
Marissa Brassfield — September 13, 2010 — Pop Culture
References: yaybuttons & gizmodo
To counter the buzz surrounding the Microsoft Kinect, the Sony PlayStation YayButtons site launched to prove just how important buttons are. The site forces you to click buttons on a remote to access site content, and witty Kevin Butler quips assail users with missives meant to emphasize the utility of the very buttons Microsoft wants gamers to ditch.
Implications - The featured images show you what the new Sony controller for the PlayStation Move will look like. It has a bright ball on the top that glows in colors such as pink, green, yellow and blue. The controller also has a wrist strap, similar to that of a Wii controller. When you visit the YayButtons site, little bulbs pop up when you click a button and say things such as "more like 'not play games that suck' important."
Implications - The featured images show you what the new Sony controller for the PlayStation Move will look like. It has a bright ball on the top that glows in colors such as pink, green, yellow and blue. The controller also has a wrist strap, similar to that of a Wii controller. When you visit the YayButtons site, little bulbs pop up when you click a button and say things such as "more like 'not play games that suck' important."
Trend Themes
1. Button-defending Microsites - Microsites dedicated to defending the importance of buttons in gaming against emerging motion control technology.
2. Sony Playstation Yaybuttons Site - Creation of interactive websites to showcase the functionality and humor of the Sony PlayStation controller and highlight the value of traditional button controls.
3. Utility of Buttons in Gaming - Recognition and promotion of the utility and unique advantages of buttons as an input method in video gaming.
Industry Implications
1. Gaming Hardware - Opportunity for gaming hardware manufacturers to highlight the value and innovation of traditional button-based controllers amidst the rise of motion control technology.
2. Interactive Advertising - New avenues for interactive advertising and marketing campaigns through the development of microsites that engage users in showcasing product features and generating brand awareness.
3. User Experience Design - Evolution of user experience design in gaming to find a balance between traditional button controls and emerging motion control technology for enhanced gameplay and immersion.
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