Beauty looks and products are in line with national pride during Olympics
Implications - As the 2012 London Olympic games near, patriotic fervor is at an all-time high. While fashion brands have long taken advantage of this exciting time through Olympic-branded gear and patriotic clothing, beauty brands are now getting in on the action as well. These include patriotic makeup looks, DIY nail ideas and other beauty products that inspire national pride. For sports fans who love to beautify themselves, these options offer the perfect way to doll up and pledge their allegiance.
Trend Themes
1. Patriotic Beauty Products - Beauty brands are capitalizing on national pride during the Olympics by introducing patriotic makeup looks, DIY nail ideas, and other beauty products that inspire national pride.
2. Athletes as Beauty Ambassadors - As part of a global marketing campaign, Pantene sponsors female athletes in the London 2012 Olympic Games, showcasing how their hair products help the athletes maintain beautiful hair during the games.
3. Patriotic Nail Art and Makeovers - DIY tutorials and themed nail art designs inspired by the American flag surge in popularity, encouraging people to celebrate and show off their American pride.
Industry Implications
1. Beauty Industry - The beauty industry can take advantage of national and international events like the Olympics and patriotic holidays to create themed products that evoke pride in customers.
2. Fashion Industry - Fashion brands can release clothing lines with national motifs, similarly appealing to customers' pride in their country during patriotic events.
3. Photography Industry - Photographers can create themed photoshoots honoring cultural events to capture audiences and resonate with cultural pride during holidays like the Fourth of July.
6 Featured, 52 Examples:
739,638 Total Clicks
Date Range:
Jan 12 — Jul 12
Trending:
Warm
Consumer Insight Topics:
