The 'Welcome to Rekall' Site Offers Users an Experiential Journey
Katherinev123 — July 5, 2012 — Pop Culture
References: welcometorekall & brandchannel
If you're excited about the upcoming remake of Total Recall, then you'll want to visit the 'Welcome to Rekall' microsite, an interactive site that gives users the chance to experience another fantasy life and be rewarded in the process. Choose from experiences like Secret Agent, Fashionista, Celebrity and even Sports Anchor, and sit back as the site takes you on an experiential journey, personalized by applying data from your Facebook account.
With brand-sponsored contests for each "experience," the Welcome to Rekall campaign also offers users the chance to win prizes every time they complete an experience. For example, if you go the Fashionista route (sponsored by AOL) you can win the opportunity to spend a day with Heidi Klum, or if you choose Rockstar, you might win tickets to see Green Day in concert, as well as a Sony tablet and a two-night stay at a hotel, all courtesy of Pandora. Visit the microsite now to see what it's like to live another life!
With brand-sponsored contests for each "experience," the Welcome to Rekall campaign also offers users the chance to win prizes every time they complete an experience. For example, if you go the Fashionista route (sponsored by AOL) you can win the opportunity to spend a day with Heidi Klum, or if you choose Rockstar, you might win tickets to see Green Day in concert, as well as a Sony tablet and a two-night stay at a hotel, all courtesy of Pandora. Visit the microsite now to see what it's like to live another life!
Trend Themes
1. Interactive Fantasy Contests - Interactive and personalized experiences offer opportunities for brands to engage with consumers and offer rewards.
2. Experiential Marketing - Experiential marketing campaigns that offer personalized and immersive experiences are effective in engaging consumers.
3. Social Media Integration - The integration of data from social media accounts into interactive experiences can enhance personalization and engagement.
Industry Implications
1. Marketing and Advertising - Brands can employ interactive and experiential marketing strategies to engage consumers and offer rewards.
2. Entertainment - The entertainment industry can use interactive experiences to promote new releases and engage with fans.
3. Social Media - Social media platforms can offer new ways for users to engage with personalized experiences, leading to increased user engagement and advertising opportunities.
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