Curation and personalization change the landscape for online shoppers
Implications - When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately.
Trend Themes
1. Personalization - Customization and personalization is a key trend that is driving the development of new platforms that are able to tailor product recommendations to the individual customer's wants and needs.
2. Integration - Increasing integration between platforms and social media networks has given rise to a range of new shopping experiences that are able to leverage user preferences and data to provide better content and product experiences.
3. Augmented Reality - Advancements in AR and mobile technologies are enabling new forms of in-store shopping experiences, with users able to access more personalized product information and promotions as they browse through retail locations.
Industry Implications
1. Retail - The retail industry is being transformed by new personalized shopping experiences that are more relevant to consumers and able to offer them greater convenience.
2. E-commerce - The e-commerce industry is seeing a rising demand for more personalized product recommendations and integration with social media and other online platforms.
3. Marketing - The marketing industry is being reshaped by new forms of targeted advertising and promotional content that is driven by user data and preferences.
6 Featured, 38 Examples:
376,468 Total Clicks
Date Range:
Nov 11 — Jul 12
Trending:
Mild
Consumer Insight Topics:
