MNDR Music Video Can Be Personalized Via Your Facebook Data
Katherinev123 — July 12, 2012 — Marketing
References: mndr.omusicawards & digitalbuzzblog
The MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of interacting with its music. The tool is available on its dedicated website, and it applies Facebook data to create a personalized music video for each individual.
Visitors to the site just have to allow the app access to their Facebook information, and it will use it toward the creation of a special MNDR music video that incorporates things like the your name, friends and hometown. It even creates personalized text messages and posts so that the entire story in the music video is all about you. Watch the video here to see a completed video, but visit the dedicated site to create a personalized MNDR music video of your own.
Visitors to the site just have to allow the app access to their Facebook information, and it will use it toward the creation of a special MNDR music video that incorporates things like the your name, friends and hometown. It even creates personalized text messages and posts so that the entire story in the music video is all about you. Watch the video here to see a completed video, but visit the dedicated site to create a personalized MNDR music video of your own.
Trend Themes
1. Personalized Music Videos - Bands can create interactive music video experiences that integrate fans’ personal data for a unique and personalized experience.
2. Social Media Integration - Social media platforms like Facebook can offer bands access to user data for creating personalization in real-time music videos.
3. Interactive Fan Engagement - Interactive music videos like MNDR can allow bands to foster a deeper connection with their fans and create memorable experiences.
Industry Implications
1. Music - Bands and musicians can benefit from interactive and personalized music videos to differentiate themselves in a highly competitive market and better engage fans.
2. Social Media - Platforms like Facebook and Twitter can deepen their engagement with artists and musicians through their music and videos.
3. Marketing and Advertising - Agencies such as Fourclops can create unique and interactive digital experiences, such as personalized music videos, for brands and their audiences.
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