The Moosehead Journey Stops by Toronto’s NXNE Festival
Taylor Keefe — July 25, 2012 — Marketing
In this week’s series of the Moosehead Journey, the crew stops in Toronto, Ontario, to check out the NXNE Festival (a.k.a. North by Northeast Music and Film Festival & Conference). While in The Big Smoke, the gang sits down with indie musicians Nash, Art vs. Science, Yukon Blonde and Parlovr to discuss their passion for music made well.
While at the NXNE Festival in Toronto, the Moosehead Journey crew raises a glass to some of the great musicians featured at this year’s event. Among the musicians interviewed is Nash, a native of Montreal, who describes music as an “immediate and visceral” experience. The short doc does an excellent job of capturing the passion and pride each musician has for music.
Head over to Moosehead’s Facebook page for your chance to win a Sabian cymbal signed by the legend himself, Bob Zildjan. And be sure to check out the Twitter and Pinterest pages as they continue to raise a glass to all things made well.
While at the NXNE Festival in Toronto, the Moosehead Journey crew raises a glass to some of the great musicians featured at this year’s event. Among the musicians interviewed is Nash, a native of Montreal, who describes music as an “immediate and visceral” experience. The short doc does an excellent job of capturing the passion and pride each musician has for music.
Head over to Moosehead’s Facebook page for your chance to win a Sabian cymbal signed by the legend himself, Bob Zildjan. And be sure to check out the Twitter and Pinterest pages as they continue to raise a glass to all things made well.
Trend Themes
1. Indie Music Scene - Industries like music streaming services and concert production could benefit from this trend in indie music.
2. Music Documentaries - The trend of music-loving mini-movies creates opportunities for production companies to create engaging content for music lovers.
3. Social Media Giveaways - Companies could benefit from leveraging social media by running giveaways to increase engagement and brand awareness.
Industry Implications
1. Music Streaming Services - With the rise of indie music, music streaming services like Spotify or Tidal could offer more playlists and features to attract indie music fans.
2. Concert Production - Concert production companies could capitalize on the popularity of indie music by organizing events and festivals catering to this audience.
3. Social Media Marketing - Brands could use social media giveaways to increase their online engagement and raise brand awareness among potential customers.
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