The BBC Sport London 2012 Games Trailer Will Inspire Athletes
Erin Kirkpatrick — July 9, 2012 — Pop Culture
References: bbc & notcot.org
With the Olympic Games only weeks away and the athletic world busily preparing, the BBC Sport London 2012 Games trailer has just recently been released. The adorable, animated short starts off by showing ordinary London shop-owners and world-wide athletes preparing both the city and their bodies, for the epic events soon to commence.
Athletes, of all different sports, are seen busily training and motivating themselves for one of the most important events in their lives athletic careers and lives. According to the BBC, the trailer is "based around the concept of bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 games." This short was cleverly designed, so that it could be used across multiple BBC-owned media platforms including radio and television.
The uplifting and inspiration music played throughout the duration of the dramatic short was specially commissioned by the BBC for this animation and adds a signature touch. With "First Steps" by British-band Elbow playing in the background, the BBC Sport London 2012 Games trailer is a beautiful tribute to an athletic tradition.
Athletes, of all different sports, are seen busily training and motivating themselves for one of the most important events in their lives athletic careers and lives. According to the BBC, the trailer is "based around the concept of bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 games." This short was cleverly designed, so that it could be used across multiple BBC-owned media platforms including radio and television.
The uplifting and inspiration music played throughout the duration of the dramatic short was specially commissioned by the BBC for this animation and adds a signature touch. With "First Steps" by British-band Elbow playing in the background, the BBC Sport London 2012 Games trailer is a beautiful tribute to an athletic tradition.
Trend Themes
1. Animated Olympic Trailers - Opportunity for brands to create captivating animated trailers to generate excitement and engagement for major sporting events.
2. Multi-platform Media Campaigns - Chance for media companies to design content that can be utilized across various platforms, maximizing reach and impact.
3. Specially Commissioned Music - Potential for music artists and composers to create and license original music for promotional campaigns, enhancing the overall experience.
Industry Implications
1. Sports Entertainment - Disruptive innovation opportunity to create immersive experiences that blend sports, animation, and storytelling.
2. Marketing and Advertising - Potential for brands and agencies to develop creative campaigns that leverage animated content and multi-channel distribution.
3. Music and Entertainment - Opportunity for music artists and composers to collaborate with media companies on original music for promotional trailers and campaigns.
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