Karl's Kult on Net-a-Porter Offers Mobile Apps and More
Katherinev123 — December 22, 2011 — Tech
References: net-a-porter & psfk
Join Karl's Kult on the designer fashion eBoutique Net-a-Porter.com and you will be in for a wildly stylish ride. To create buzz around Karl Lagerfeld's newest collection, 'Karl,' the online site has created an interactive mini world complete with a mobile app, a fashion hunt game called 'Where's Karl?' and sneak peeks from the collection.
While fans can simply sign up to Karl's Kult to get updates and chances to enter exclusive contests, even more serious Lagerfeld lovers can get themselves 'Karlified' by having their pictures augmented to include the designer's signature white hair and aviators. The designer himself will choose the best image and award that lucky person with a piece from the Karl collection. Plus, Karl's Kult members who download and play the 'Find Karl' app will also get the chance to win £1,000 to spend at Net-a-porter.com.
While fans can simply sign up to Karl's Kult to get updates and chances to enter exclusive contests, even more serious Lagerfeld lovers can get themselves 'Karlified' by having their pictures augmented to include the designer's signature white hair and aviators. The designer himself will choose the best image and award that lucky person with a piece from the Karl collection. Plus, Karl's Kult members who download and play the 'Find Karl' app will also get the chance to win £1,000 to spend at Net-a-porter.com.
Trend Themes
1. Interactive Fashion Engagement - Creating interactive experiences and mobile apps around fashion collections can engage customers in a unique and exciting way.
2. Augmented Reality in Fashion - Using augmented reality technology to digitally transform customer images with fashion designer's signature features can create immersive experiences and drive brand engagement.
3. Gamification of Fashion - Integrating game elements, like fashion hunt games, into the fashion industry can enhance customer participation and create a sense of excitement and competition.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage interactive microsites, mobile apps, and augmented reality to create innovative and immersive experiences for customers.
2. Mobile App Development - The rise of interactive designer microsites and fashion apps opens up opportunities for mobile app developers to create engaging and unique experiences for fashion enthusiasts.
3. Digital Marketing - The integration of gamification and augmented reality in fashion presents new avenues for digital marketers to promote brands and engage with consumers through interactive campaigns.
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