Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
Katherinev123 — June 27, 2012 — Marketing
To celebrate its 75th anniversary, sunglasses brand Ray Ban has taken real-life stories from Ray Ban wearers and created the Ray Ban 'Legends Never Hide' campaign, which includes an interactive timeline and gallery on a dedicated microsite.
The microsite features a continuous, side-scrolling timeline that spans 75 years. You can click on parts of the timeline to reveal stories submitted by users, as well as the campaign image or sunglasses model that was inspired by the particular story. The microsite also showcases the campaign's print ads, which comprise seven iconic images, with the words 'Never Hide,' that were inspired by user-submitted stories representing special moments when they are wearing Ray Ban sunglasses.
There is plenty to explore on the Ray Ban 'Legends Never Hide' site, including a Wall of Legends gallery and a 'Virtual Mirror,' so make sure you check it out!
The microsite features a continuous, side-scrolling timeline that spans 75 years. You can click on parts of the timeline to reveal stories submitted by users, as well as the campaign image or sunglasses model that was inspired by the particular story. The microsite also showcases the campaign's print ads, which comprise seven iconic images, with the words 'Never Hide,' that were inspired by user-submitted stories representing special moments when they are wearing Ray Ban sunglasses.
There is plenty to explore on the Ray Ban 'Legends Never Hide' site, including a Wall of Legends gallery and a 'Virtual Mirror,' so make sure you check it out!
Trend Themes
1. Interactive Brand Campaigns - Opportunity for brands to engage with their audience through interactive storytelling and user-generated content.
2. Virtual Mirror Technology - Potential for the integration of virtual try-on technology in the eyewear industry, allowing customers to digitally try on glasses before making a purchase.
3. User-generated Content Marketing - Increasing trend of leveraging user-generated content to create authentic and relatable brand campaigns.
Industry Implications
1. Eyewear - Disruptive innovation opportunity for eyewear brands to incorporate interactive storytelling and user-generated content in their marketing strategies.
2. Advertising - Potential for advertising agencies to explore interactive brand campaigns that leverage user-generated content to create engaging experiences.
3. Retail - Opportunity for retail brands to adopt virtual mirror technology, enhancing the shopping experience by allowing customers to try on products digitally.
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