The 'Sweatshoppe' New Media Art Display is Remarkable
Sarah Nazim — July 10, 2012 — Art & Design
References: sweatshoppe.org & huffingtonpost
New media artists Blake Shaw and Bruno Levy who are also known as 'Sweatshoppe,' remarkably video paint the streets throughout Europe. They use live interactive video and project images onto surfaces that they have previously painted on, which helps them create such an engaging visual experience.
By combining street art and technology, this duo has managed to create a distinctive artistic show. Acts like David Blaine and Criss Angel are prime examples of people who push boundaries in a street-style setting. Mixed media artists Sweatshoppe never fail to disappoint.
By combining street art and technology, this duo has managed to create a distinctive artistic show. Acts like David Blaine and Criss Angel are prime examples of people who push boundaries in a street-style setting. Mixed media artists Sweatshoppe never fail to disappoint.
Trend Themes
1. Live-video Street Art - Opportunity to create new forms of interactive art or advertising using live video projected onto street surfaces.
2. Mixed Media Technology - Chance to blend different artistic disciplines with technology, creating unique forms of art.
3. Interactive Projection Art - Potential to create immersive experiences for viewers through interactive video projections onto specific surfaces.
Industry Implications
1. Art - Opportunity for new artists to create novel artistic experiences that combine traditional artforms with new technologies.
2. Advertising - Opportunity to create unique, eye-catching advertisements and marketing campaigns using interactive video projections onto city streets.
3. Tourism - Potential to attract tourists to specific areas through interactive street art displays, creating new forms of cultural experiences.
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