BuddhiBox Supplies Monthly Gifts to Enhance a Yoga Practice
Laura McQuarrie — July 22, 2015 — Lifestyle
References: buddhiboxes
Now that there is a subscription box for just about everything, services like BuddhiBox are distinguishing themselves with niche offerings. In the case of this subscription service, the brand supplies a range of goods that are meant to improve one's mind, body and soul, appealing especially to those who practice yoga.
The curated gift collections put an emphasis on being particularly mindful and include products like garments, accessories, tea and cosmetics that are organic, earth-friendly, healthy and uplifting. BuddhiBox describes each of its gift sets makes it possible to "gift love and kindness" to friends, family members or favorite yoga teachers.
As a company that was founded by a yogini, it's no surprise that a portion of the proceeds from each box sold goes towards a designated charity each month.
The curated gift collections put an emphasis on being particularly mindful and include products like garments, accessories, tea and cosmetics that are organic, earth-friendly, healthy and uplifting. BuddhiBox describes each of its gift sets makes it possible to "gift love and kindness" to friends, family members or favorite yoga teachers.
As a company that was founded by a yogini, it's no surprise that a portion of the proceeds from each box sold goes towards a designated charity each month.
Trend Themes
1. Niche Subscription Boxes - The rise of subscription boxes targeting specific interests or practices creates opportunities for companies to cater to unique consumer needs.
2. Mind-body Wellness - The trend of integrating products that enhance the mind, body and soul presents opportunities for businesses to provide holistic wellness solutions.
3. Charitable Initiatives - Companies incorporating charitable donations into their business model can attract consumers who want to make a positive social impact while making purchases.
Industry Implications
1. Subscription Box Industry - By specializing in unique subscription box offerings, companies can tap into the growing market demand for personalized experiences.
2. Wellness Industry - Businesses in the wellness industry can leverage the trend of integrating mind, body and soul enhancing products to create innovative wellness solutions.
3. Cause-driven Marketing - Through cause-driven marketing, industries across various sectors can engage consumers who value purpose-driven businesses and social responsibility.
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