This Line of Greeting Cards Addresses Miscarriage and Pregnancy Loss
Alyson Wyers — October 8, 2015 — Life-Stages
References: shop.drjessicazucker & mashable
There is still a lot of stigma surrounding miscarriage and pregnancy loss, which is why Dr. Jessica Zucker created this line of miscarriage cards. The cards for pregnancy loss are for you to give a loved one and aren't sure what the right words are.
The greeting card range comes in a variety of messages intended to tell the recipient they are loved. The miscarriage cards also address stillbirth and baby loss. There is also an option for parents wishing to announce the death of their child. Each one is crafted with a comforting yet non cliched message. All are available online for purchase at Dr. Jessica Zucker's website. She writes from personal experience as she, too, miscarried her baby in 2012.
The greeting card range comes in a variety of messages intended to tell the recipient they are loved. The miscarriage cards also address stillbirth and baby loss. There is also an option for parents wishing to announce the death of their child. Each one is crafted with a comforting yet non cliched message. All are available online for purchase at Dr. Jessica Zucker's website. She writes from personal experience as she, too, miscarried her baby in 2012.
Trend Themes
1. Miscarriage Awareness - Creating awareness and breaking the stigma surrounding miscarriage and pregnancy loss presents opportunities for supportive products and services.
2. Reimagined Greeting Cards - Innovative greeting cards that offer heartfelt and non-cliched messages for sensitive occasions like miscarriage can provide a disruptive approach to the traditional card industry.
3. Sensitive Announcement Products - Developing products that allow parents to announce the death of their child with compassion and sensitivity opens up new avenues in the announcement and keepsake industry.
Industry Implications
1. Wellness and Support Services - Opportunities exist within the wellness and support services industry to offer specialized support, counseling, and resources for individuals and couples coping with miscarriage and pregnancy loss.
2. Greeting Card and Stationery - Incorporating unique and empathetic greeting cards for sensitive occasions like miscarriage can disrupt the traditional greeting card and stationery industry.
3. Announcement and Keepsake - The announcement and keepsake industry can explore the development of thoughtful and sensitive products that help families commemorate the loss of a child and foster healing.
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