Consumers search for diversity in nutritious snack options
Implications - As snacks continue to usurp sit-down meals, consumers are demanding better-for-you options that differ from the standard granola variety. Unconventional packaged snacks not only challenge what can and cannot be eaten on-the-go; they also showcase the fact that health has become a concern that consumers address while on the move. With snackification fast becoming the norm, especially among younger consumers, brands need to diversify their health offerings to stay competitive.
Workshop Question - What is the least convenient aspect of your industry and how can you resolve that for the modern consumer?
Trend Themes
1. Diverse Snacking - Consumers are looking for more unconventional, nutritious snack options that address different dietary restrictions.
2. Plant-based Snacks - Growing health consciousness offers opportunities for plant-based snack creators.
3. Portable Snacking - Consumers demand for on-the-go, pre-packaged snack options have prompted brands to come up with snack packs and pouches.
Industry Implications
1. Food & Beverage - This industry can create better-for-you snack options in more flavor variations.
2. Health & Wellness - Creators in this industry can take advantage of the demand for health foods to innovate and create snacks that cater to specific dietary needs.
3. Packaging - Companies in this industry can create innovative, eco-friendly packaging solutions for pre-packaged snacks.
