eCreamery's Collection Curbs Cravings of Ice Cream During Pregnancy
Laura McQuarrie — November 12, 2015 — Lifestyle
References: ecreamery & thestirfemom
Knowing that many expectant mothers experience cravings for ice cream during pregnancy, eCreamery put together a special collection for women.
The line of pregnancy-inspired ice cream includes induglent flavors like vanilla, toffee, fudge, chocolate cake and sea salt caramel, cleverly branded with names like 'Eating for Two' and 'Craving Cure-All.' 'Peanut Butter & Pick;es' truly plays up the nature of bizarre pregnancy cravings, although this flavor only boasts an unusual name, rather than an ingredient list.
Items in this decadent ice cream line make ideal gifts for expectant mothers who prefer to be treated through their taste buds. To further treat mothers, eCreamery also offers mom-inspired flavors for Mother's Day, as well as a range of ice cream products suited to special occasions.
The line of pregnancy-inspired ice cream includes induglent flavors like vanilla, toffee, fudge, chocolate cake and sea salt caramel, cleverly branded with names like 'Eating for Two' and 'Craving Cure-All.' 'Peanut Butter & Pick;es' truly plays up the nature of bizarre pregnancy cravings, although this flavor only boasts an unusual name, rather than an ingredient list.
Items in this decadent ice cream line make ideal gifts for expectant mothers who prefer to be treated through their taste buds. To further treat mothers, eCreamery also offers mom-inspired flavors for Mother's Day, as well as a range of ice cream products suited to special occasions.
Trend Themes
1. Pregnancy-inspired Ice Cream - Opportunity to tap into the niche market of expectant mothers craving ice cream during pregnancy.
2. Indulgent Flavors - Potential for creating unique and luxurious ice cream flavors that cater to specific cravings and preferences.
3. Branded Naming - Possibility to use clever and playful branding to appeal to the emotions and experiences of pregnant women.
Industry Implications
1. Food and Beverage - Innovation in creating specialty ice cream products tailored for expectant mothers.
2. Gifts and Specialty - Opportunity to offer pregnancy-inspired ice cream as a unique and thoughtful gift option.
3. Event and Celebration - Potential to develop ice cream flavors and products for special occasions such as Mother's Day.
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