Mama & Boo is a Bangkok-Based Skincare Range for Expectant Mothers
Rebecca Byers — March 16, 2016 — Marketing
References: thedieline
The stylish packaging and branding concept for Bangkok-based maternity skincare range Mama & Boo is vibrant and inspires a feeling of calm. The delicate packaging features light pastel hues and floral illustrations that illuminate imagery of health and well-being, given that the primary function of the collection is to offer expectant mothers naturally derived cosmetic solutions that isn't harmful to themselves, the baby or the environment.
Created by Thai creative agency Thinkpanther Design Studio, the packaging scheme for the Mama & Boo collection features nature-inspired animations with a tiny image of mom and baby among fruitful leaves. The range includes personal care items such as sunscreen, facial cleansers, nourishing cream and an intensive clarifying gel.
Created by Thai creative agency Thinkpanther Design Studio, the packaging scheme for the Mama & Boo collection features nature-inspired animations with a tiny image of mom and baby among fruitful leaves. The range includes personal care items such as sunscreen, facial cleansers, nourishing cream and an intensive clarifying gel.
Trend Themes
1. Stylish Packaging for Maternity Skincare - Designing attractive and calming packaging for maternity skincare products can create a positive and uplifting experience for expectant mothers.
2. Naturally Derived Cosmetic Solutions - There is a growing demand for skincare products that are made from natural ingredients, safe for both expectant mothers and babies, and environmentally friendly.
3. Nature-inspired Branding for Maternity Products - Branding with nature-inspired elements can evoke feelings of health and well-being, appealing to the target market of expectant mothers.
Industry Implications
1. Maternity Skincare - The maternity skincare industry has the opportunity to tap into the market of expectant mothers by offering them safe and effective products that cater to their specific needs.
2. Cosmetics and Personal Care - The cosmetics and personal care industry can develop innovative products that are made from natural ingredients and are free from harmful chemicals, appealing to environmentally conscious consumers.
3. Design and Branding - Design and branding agencies specializing in the maternity industry can create unique packaging and branding concepts that resonate with expectant mothers, providing them with a positive and memorable brand experience.
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