Amareta Sells Customized Period and Maternity Skin Care Products
Alyson Wyers — October 22, 2017 — Fashion
References: amareta & fastcompany
Hormonal breakouts are just one of the many joys associated with the menstrual cycle, which is why this beauty brand is focusing specifically on period and maternity skin care. Amareta supplies skin care products that cater to your cyclical hormonal changes, which includes hormonal acne, hormonal dullness, breastfeeding and prenatal items.
The Hormonal Dullness range narrows in on the first six days of your cycle, whereas the Hormonal Acne skin care routine should be used on days 16 to 28 (the luteal phase). These address different skin issues that pop up, including oily skin. Many ingredients used to treat these issues (including salicylic acid) are considered to be unsafe for pregnancy. This is why they also do maternity skin care, using plant-based and organic ingredients.
The Hormonal Dullness range narrows in on the first six days of your cycle, whereas the Hormonal Acne skin care routine should be used on days 16 to 28 (the luteal phase). These address different skin issues that pop up, including oily skin. Many ingredients used to treat these issues (including salicylic acid) are considered to be unsafe for pregnancy. This is why they also do maternity skin care, using plant-based and organic ingredients.
Trend Themes
1. Customized Period Skincare - Opportunity for companies to develop personalized skincare products tailored to the hormonal changes that occur during menstruation.
2. Maternity Skincare - Companies can cater to pregnant and breastfeeding women with safe and organic skincare products that address specific skin concerns.
3. Plant-based Skincare - There is a growing demand for skincare products made with natural and organic, plant-based ingredients that are safe for both pregnancy and the environment.
Industry Implications
1. Beauty and Personal Care - Opportunity for companies in the beauty and personal care industry to develop specialized skincare products for people experiencing hormonal changes during menstruation and pregnancy.
2. Natural and Organic Products - Organic and plant-based skincare companies can expand their product lines to include specialized skincare products for periods and pregnancy to meet an increasing demand for natural and safe products.
3. Medical Industry - The medical industry can explore the development of skincare products that are specifically formulated to address the skin concerns that arise during menstruation and pregnancy.
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