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Salted Refreshment

Consumers turn to salty-sweet beverages for summer refreshment

Implications - With the ubiquity of flavor reversal, consumers have grown accustomed to unique tastes and combinations. The proliferation of savory-sweet continues with summery beverages that have been updated with often salty, sometimes savory flavor notes. This can be explained by both a desire to reduce sugar, as well as a need to subvert traditional offerings. To entice the modern consumer, consumption needs to be as dynamic and unexpected as possible.
Workshop Question - Thinking about the popularity of flavor reversal, what is one aspect of your product or service that could be redesigned from an unexpected approach?
Trend Themes
1. Savory-sweet Combinations - Growing consumer interest in unique and unexpected flavor combinations, especially in the form of summery salty-sweet beverages.
2. Health-conscious Beverages - Desire for low-sugar and organically-infused drinks that provide added health benefits beyond hydration.
3. Alternative Hot Chocolate Products - Consumer demand for a new take on traditional cocoa products that are healthier and provide a unique drinking experience.
Industry Implications
1. Beverage Industry - Companies can innovate their product lines with unique flavor combinations and health-conscious ingredients to meet changing consumer demands.
2. Food Industry - Restaurants and cafes can introduce new salty-sweet flavor combinations and alternative chocolate drinks to their menus for added customer appeal.
3. Fitness and Wellness Industry - Establishments that offer post-workout drinks and smoothies can incorporate drinks that are intended to replenish the body's sodium levels and promote other health benefits.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
87,525 Total Clicks
Date Range:
Feb 16 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Beet-Based Milkshakes
Beet-Based Milkshakes
The 'Pink Milk' Beverage Combines Beets With Almond Milk
While milkshakes do not often contain vegetables as their primary ingredient, ‘Greenhouse Juice’ decided to feature just that in its ‘Pink Milk’ beverage. The drink’s... MORE
Authentic Drinking Chocolates
Authentic Drinking Chocolates
These Hot Chocolate Products are Infused With Different Flavors
The ‘Cacoco’ brand offers hot chocolate products that were created as a direct rejection of the ways in which hot chocolate is produced today. Most hot chocolates on the market are... MORE
Sweet Sodium-Infused Drinks
Sweet Sodium-Infused Drinks
The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
Although the Kirin World Kitchen Salt & Fruit Beverage might seem like a strange combination of ingredients, the actuality is that the beverage offers an exotic taste experience. Packed with the... MORE
Salted Caramel Coffee Beverages
Salted Caramel Coffee Beverages
This New Java Monster Drink Adds a Salty Touch to Caramel
The Salted Caramel coffee and energy drink hybrid, a delicious non-carbonated beverage, is the latest addition made by Java Monster to its Java line of products. This beverage offers a... MORE
Savory Summertime Sodas
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Consumers more than ever are looking for ways to experiment with different flavors and infusions like the Salty Dog Apple and Lime Soda. Crafted to be a sweet, refreshing beverage, the soda is... MORE
Salted Lemon Beverages
Salted Lemon Beverages
Old Tea Hut's Salted Lemon Drink is Highly Refreshing
Singapore’s Old Tea Hut serves a range of interesting citrus drinks, including sweet Honey Lime Tea, Lemon Tea and even a Salted Lemon beverage. While it might seem unusual to add salt to an... MORE

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