MADE OF Favors an Organic Approach to Baby Care with a D2C Model
Laura McQuarrie — March 23, 2018 — Fashion
References: madeof & digitaljournal
At this year's Natural Products Expo West, MADE OF received the Editor’s Choice NEXTY Award in the Best New Natural Living Product category. The organic baby and household product brand is one that's setting itself apart by providing consumers with simple, vegan, gluten-free and non-GMO products that have been tested by pediatricians and dermatologists alike.
Transparency is a large focus for the brand, which prides itself on being an option for "new parents that are dissatisfied with 'natural' brands." Because of this, MADE OF's Ultimate Transparency commitment reveals each ingredient's origins, certifications and test results from an independent laboratory.
Products such as shampoo, body wash, diaper rash cream and wipes from MADE OF will soon be available as part of a direct-to-consumer model with monthly subscription options.
Transparency is a large focus for the brand, which prides itself on being an option for "new parents that are dissatisfied with 'natural' brands." Because of this, MADE OF's Ultimate Transparency commitment reveals each ingredient's origins, certifications and test results from an independent laboratory.
Products such as shampoo, body wash, diaper rash cream and wipes from MADE OF will soon be available as part of a direct-to-consumer model with monthly subscription options.
Trend Themes
1. Transparency-focused Baby Brands - There is a growing trend of baby brands focusing on transparency, providing consumers with detailed information about product ingredients and origins.
2. Organic and Natural Baby Products - The demand for organic and natural baby products is increasing, with brands like MADE OF offering vegan, gluten-free, and non-GMO options.
3. Direct-to-consumer (D2C) Model for Baby Care - Baby care brands like MADE OF are adopting direct-to-consumer models with monthly subscription options, bypassing traditional retail channels.
Industry Implications
1. Baby Care Products - The baby care products industry has an opportunity to embrace transparency, organic ingredients, and direct-to-consumer models to meet consumer demands.
2. Natural Living Products - The natural living products industry has the potential to disrupt traditional baby care brands by offering transparent, organic, and non-GMO alternatives.
3. Subscription Services - Subscription services that cater to the needs of new parents, providing organic baby products on a regular basis, have a disruptive innovation opportunity in the market.
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