Preggonista Boxes Supply Monthly Gifts for Pregnant Women
Laura McQuarrie — November 13, 2015 — Life-Stages
References: preggonista & newyorkfamily
Gifts for pregnant women often consider practical concerns to do with a woman's changing body such as nutrition and comfort, but Preggonista is a subscription box service that reminds style should not be left out of the equation.
Inside of a Preggonista Monthly Style Box, expectant mothers will be able to find items to make them look and feel their best, including a premium beauty product, an accessory and fashionable maternity clothing.
Now that there are an overwhelming amount of subscription services available to women, niche services are also appearing, tailored to mothers who could use a hand in acquiring household essentials, toys tailored to the stages of a child's development, as well as food and snacking options.
Inside of a Preggonista Monthly Style Box, expectant mothers will be able to find items to make them look and feel their best, including a premium beauty product, an accessory and fashionable maternity clothing.
Now that there are an overwhelming amount of subscription services available to women, niche services are also appearing, tailored to mothers who could use a hand in acquiring household essentials, toys tailored to the stages of a child's development, as well as food and snacking options.
Trend Themes
1. Maternity Style Subscription Boxes - Incorporating fashion and style in traditional maternity subscriptions offers a disruption to the market for pregnant women.
2. Niche Subscription Services for Mothers - Offering subscription services tailored to various aspects of motherhood provides an opportunity for disruptive innovation in the subscription market.
3. Personalized Maternity Subscription Boxes - Providing personalized items based on expectant mothers' preferences and needs allows for more targeted and customized maternity subscription services.
Industry Implications
1. Maternity Clothing and Accessories - Integrating the fashion and beauty industry with maternity clothing and accessories presents an opportunity for disruptive innovation in the maternity fashion space.
2. Child Development and Education - Creating subscription services focused on child development and education is a potential area for disruptive innovation in the parenting market.
3. Food and Snack Delivery Services - Providing specialized food and snack delivery services for pregnant women and new mothers presents an opportunity for disruptive innovation in the meal delivery industry.
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