Flaviar Offers Spirit Subscriptions and Tasting Packs
Megan Facciuolo — April 17, 2014 — Lifestyle
References: flaviar & stupidDOPE
Subscription services are great as gifts or for those who like to try new things. The word subscription was once commonly relatable to magazines and newspapers, but now numerous products are included in the market. From hot sauces to socks, there are so many subscription services out there that it's hard to pick which one to make a commitment to.
Flaviar is one of the first companies to offer packages sans the subscription. The company boxes up test packs of different liquors at a fraction of the price and they even come with instruction on how to taste each one.
Customers get to choose from a variety of packs to coincide with their personal taste preferences. All of the mixed packs include top-quality spirits like Aviation Gin, High West Double Rye and Gosling’s Family Reserve Rum.
Flaviar is one of the first companies to offer packages sans the subscription. The company boxes up test packs of different liquors at a fraction of the price and they even come with instruction on how to taste each one.
Customers get to choose from a variety of packs to coincide with their personal taste preferences. All of the mixed packs include top-quality spirits like Aviation Gin, High West Double Rye and Gosling’s Family Reserve Rum.
Trend Themes
1. Spirit Subscription Services - Opportunity to disrupt the traditional alcohol retail industry by offering personalized spirit subscriptions.
2. Alternative Non-subscription Packages - Opportunity to fill the gap in the subscription market by offering one-time non-subscription packages at a lower cost.
3. Personalization of Pack Offerings - Opportunity to differentiate by offering personalized test packs to coincide with customer' personal taste preferences.
Industry Implications
1. Alcohol Retail - Opportunity for alcoholic beverage retailers to adopt the subscription and non-subscription model to increase consumer engagement.
2. Retail Subscription Services - Opportunity for subscription service companies to extend their offerings to include personalized test packs for the alcoholic beverage industry.
3. E-commerce Platforms - Opportunity for e-commerce platforms to create marketplaces for non-subscription spirit packages from various retailers, appealing to consumers seeking variety and cost-effectiveness.
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