Chat App 'LINE' is Now Offering On-Demand Delivery Service 'LINE MAN'
Laura McQuarrie — May 19, 2016 — Tech
References: itunes.apple & tech.thaivisa
LINE is a popular social messenger app with hundreds of millions of monthly active users across Asia—now, the company is expanding its offerings with a new service called LINE MAN.
LINE MAN is LINE's own on-demand delivery service, which will allow Android and iOS users to easily order and pay for convenience items and restaurant foods with the press of just a few buttons. LINE MAN deliveries will be made in partnership with Lalamove's fleet of motorcycles, with drivers wearing the brand's iconic green colors for easy identification.
In the past, LINE has experimented with a variety of services, including everything from digital butlers to in-app gift shops. LINE MAN is just one example of how the company plans to expand beyond chat with more lifestyle-focused services.
LINE MAN is LINE's own on-demand delivery service, which will allow Android and iOS users to easily order and pay for convenience items and restaurant foods with the press of just a few buttons. LINE MAN deliveries will be made in partnership with Lalamove's fleet of motorcycles, with drivers wearing the brand's iconic green colors for easy identification.
In the past, LINE has experimented with a variety of services, including everything from digital butlers to in-app gift shops. LINE MAN is just one example of how the company plans to expand beyond chat with more lifestyle-focused services.
Trend Themes
1. On-demand Delivery Services - The expansion of the LINE app with LINE MAN delivery service provides opportunities for innovation in the on-demand delivery sector.
2. Mobile Payment Systems - The ability to easily order and pay for items through the LINE MAN delivery service presents a promising opportunity for mobile payment systems.
3. Lifestyle-focused Services - LINE's venture into on-demand delivery with LINE MAN reflects the potential for lifestyle-focused services to expand beyond the traditional chat app market.
Industry Implications
1. Food Delivery Industry - The LINE MAN delivery service's partnership with Lalamove's fleet of motorcycles presents opportunities for disruption within the food delivery industry.
2. Transportation Industry - LINE MAN's use of Lalamove's fleet of motorcycles for deliveries could disrupt the transportation industry's traditional methods of delivery.
3. Mobile App Industry - LINE's expansion into lifestyle-focused services with LINE MAN shows the potential for disruptive innovations within the mobile app industry.
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