Bookindy Helps Independent Bookstores Steal Business From Corporations
Alyson Wyers — July 14, 2015 — Business
References: bookindy & springwise
This web browser plugin is trying to drum up more business for independent bookstores and steal customers away from online retailers and corporate giants. Small business such as independent bookstores have suffered massively from competition with supermarkets, Internet-based megastores and ebooks. Bookindy is a Google Chrome extension that tells people the best book price at an indie shop nearby when they try to buy books from Amazon.
Bookindy is trying to help independently owned book shops in the UK by hijacking Amazon's site. The platform makes it more convenient for customers to support the local economy. When an additional option pops up beside Amazon's prices once users have downloaded the extension, they can choose to have the book delivered to their home or pick it up at the store.
Bookindy is trying to help independently owned book shops in the UK by hijacking Amazon's site. The platform makes it more convenient for customers to support the local economy. When an additional option pops up beside Amazon's prices once users have downloaded the extension, they can choose to have the book delivered to their home or pick it up at the store.
Trend Themes
1. Support Local Economy - Bookindy plugin aims to support independent bookstores by offering customers a convenient way to purchase from local shops instead of online retailers.
2. Disrupting the Ecommerce Landscape - Bookindy is disrupting the ecommerce industry by redirecting customers from online retailers to independent bookstores, providing a unique selling proposition.
3. Enhancing the Brick-and-mortar Experience - Bookindy plugin offers customers the option to pick up books at the store, enhancing the brick-and-mortar bookstore experience.
Industry Implications
1. Ecommerce - The Bookindy plugin is disrupting the ecommerce industry by redirecting customers to independent bookstores, presenting new opportunities for the ecommerce sector.
2. Bookstores - Bookindy plugin presents a disruptive innovation opportunity for independent bookstores to regain customers lost to online retailers.
3. Software - The development of plugins like Bookindy opens up opportunities for the software industry to innovate by creating tools that support small businesses.
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