Carling's New Button Allows Users to Instantly Replenish Their Beer Supply
Katherine Pendrill — September 7, 2016 — Lifestyle
References: marketingweek & grubstreet
English beer-brand Carling recently took a page from Amazon Dash with the introduction of a new button that allows users to instantly replenish their beer supply. With the rising popularity of on-demand services, the new button ensures that consumers never have to live with an empty beer fridge again.
The new beer-delivery button from Carling is a tiny, touch-activated gadget that is designed to help users replenish their beer supply on a moment's notice. Users simply have to tap the button and the device will send a message to an accompanying app that places an order for Carling beer from one of four different UK supermarket chains.
With the popularity of Amazon's Dash buttons growing, the new Carling device caters to beer lovers who are looking for an easier way to keep their fridge fully stocked.
The new beer-delivery button from Carling is a tiny, touch-activated gadget that is designed to help users replenish their beer supply on a moment's notice. Users simply have to tap the button and the device will send a message to an accompanying app that places an order for Carling beer from one of four different UK supermarket chains.
With the popularity of Amazon's Dash buttons growing, the new Carling device caters to beer lovers who are looking for an easier way to keep their fridge fully stocked.
Trend Themes
1. On-demand Buttons - The rise of on-demand services has created an opportunity for businesses to introduce single-click replenishment buttons for their products.
2. Connected Devices - The increasing prevalence of connected devices is providing businesses the opportunity to introduce new methods of inventory management and product replenishment.
3. Instant Fulfillment - Consumers expect instant fulfillment in a variety of industries, creating opportunities for businesses to innovate and streamline the purchasing experience.
Industry Implications
1. Beverage - The beverage industry can innovate by introducing single-click replenishment buttons or connected devices for easy home restocking.
2. Retail - Retailers can leverage connected devices to simplify inventory management and introduce on-demand buttons for their products.
3. Consumer Electronics - Consumer electronics businesses can introduce smart devices that allow for one-click replenishment of consumable products, such as printer ink or household supplies.
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