The Boomerang Commerce Program Caters to Small Retailers
References: rboomerang & techcrunch
The Boomerang Commerce system is helping smaller retailers get a leg up. While large vendors such as Amazon have the analytical tools in place allowing for the constant update of prices based on assessed data, other businesses do not have the means to make similarly swift adjustments.
Boomerang Commerce is getting around this power dynamic by providing a pricing service engine that takes into account over 100 elements. Amongst those elements are the prices of one's competitors, enabling users to contend with their rivals.
This program is in great demand given the rapid-fire updates in the price listings of both eBay and Amazon. Currently, those websites change their fees on an hourly basis while standard merchants make modifications every three months.
Boomerang Commerce is getting around this power dynamic by providing a pricing service engine that takes into account over 100 elements. Amongst those elements are the prices of one's competitors, enabling users to contend with their rivals.
This program is in great demand given the rapid-fire updates in the price listings of both eBay and Amazon. Currently, those websites change their fees on an hourly basis while standard merchants make modifications every three months.
Trend Themes
1. Real-time Competitive Pricing - The need for small retailers to compete with larger vendors in real-time pricing demands innovative solutions.
2. Data-driven Pricing Strategies - Retailers are seeking pricing systems that leverage data to analyze market trends and adjust prices accordingly.
3. Automated Pricing Optimization - The automation of pricing adjustments based on competitor analysis is a disruptive innovation opportunity for retailers.
Industry Implications
1. E-commerce - E-commerce platforms can benefit from implementing real-time competitive pricing systems to enhance their market competitiveness.
2. Retail - Retailers can leverage data-driven pricing strategies to optimize their pricing models and stay competitive in the market.
3. Technology - Pricing service engines and automated pricing optimization solutions provide opportunities for technological advancements in the retail industry.
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