Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
Itai Buenahora — April 3, 2014 — Lifestyle
References: nike & highsnobiety
Nike Football unveils its motivational World Cup ads for the upcoming 2014 World Cup in Brazil.
The inspiring and motivational Nike advertisement takes us on a unique first-hand journey within the lives of three young and promising stars in football today; Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, all representing Nike respectively. The advertisement shows each of the three on their way to their games, and the media, pressure, and high expectations that surrounds them each day. Each player is featured wearing their new Nike Football uniforms for the 2014 World Cup, and each of their approaches to preparation, leading up to the second where they step onto the pitch with the fiery and ecstatic crowd before them.
Nike Football gets football enthusiasts inspired and ready for what is going to be a truly star-studded, competitive and unifying world event.
The inspiring and motivational Nike advertisement takes us on a unique first-hand journey within the lives of three young and promising stars in football today; Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, all representing Nike respectively. The advertisement shows each of the three on their way to their games, and the media, pressure, and high expectations that surrounds them each day. Each player is featured wearing their new Nike Football uniforms for the 2014 World Cup, and each of their approaches to preparation, leading up to the second where they step onto the pitch with the fiery and ecstatic crowd before them.
Nike Football gets football enthusiasts inspired and ready for what is going to be a truly star-studded, competitive and unifying world event.
Trend Themes
1. Motivational Advertising - Opportunity for brands to create inspiring and motivational advertisements that connect with consumers on an emotional level.
2. Celebrity Endorsements - Expanding the use of celebrity endorsements in advertising campaigns to enhance brand image and appeal.
3. Sports Marketing - Leveraging sports events like the World Cup to strengthen brand presence and engage with sports enthusiasts.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to develop and promote specialized merchandise for major sporting events like the World Cup.
2. Advertising Agencies - Potential for advertising agencies to work with brands in creating powerful and captivating campaigns that resonate with consumers.
3. Digital Marketing - Utilizing digital platforms and social media to generate buzz and engagement around sports-related advertising campaigns.
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