Roger Federer for Nike
lourdes sanchez bayas — July 3, 2008 — Marketing
References: youtube
Tennis champion Roger Federer is seeded number one in the world and in addition to his great athletic skills, he also has superhuman powers. Or so it seems from the latest Nike commercial which pairs the tennis great with New Zealand stand-up comedian Rhys Darby. The New Zealander is known for his energetic physical comedy routines and in this hilarious and goofy ad, Darby plays Federer's “secret coach†always ready to stalk and ambush him to engage Roger in crazy and really hilarious tennis "battles".
The ad was released to coincide with the Wimbledon tennis tournament presently underway in London.
These Nike ads are really awesome!
The ad was released to coincide with the Wimbledon tennis tournament presently underway in London.
These Nike ads are really awesome!
Trend Themes
1. Indoor Sports Entertainment - Opportunities for disruptive innovation in creating new and exciting indoor sports entertainment options, such as incorporating humor or unusual elements.
2. Celebrity Endorsements - Incorporating humor and unexpected elements in celebrity endorsement campaigns to create a unique and memorable brand image.
3. Cross-industry Collaborations - Opportunities for cross-industry collaborations to create innovative advertising campaigns that combine entertainment and sports.
Industry Implications
1. Sports and Entertainment - Innovative methods to incorporate humor and unusual elements into sports and entertainment events or campaigns, such as unique sponsorships or collaborations.
2. Advertising and Marketing - Opportunities for creating unique and memorable advertising campaigns through the use of humor and unexpected elements.
3. Athletic Wear - Creating fun and quirky promotional content for athletic wear brands, such as incorporating humor or unusual elements to stand out in a crowded market.
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