Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
Rahul Kalvapalle — September 9, 2014 — Lifestyle
References: nikeinc & kicksaddict
Nike's new 'Just Do It' campaign in South Korea is hoping to ignite a sports movement among the youth of the country. The campaign comprises an inspirational film that is designed to build momentum leading up to the Nike Festival of Sports and the We Run Seoul events.
This inspirational Just Do It campaign features soccer legend Park Ji-Sung, rising tennis prospect Duck-Hee Lee, K-Pop superstar Taeyang and various South Korean youth, all of whom join forces to communicate to youth that they should be fiending to play sports at all times.
The film shows Korean youth actively engaged in a variety of spontaneous sports during their daily life. The youth are seen not just in sports fields but also schools, cityscapes and random places. The message hopes to alter the deeply instilled South Korean obsession with academics and schooling.
This inspirational Just Do It campaign features soccer legend Park Ji-Sung, rising tennis prospect Duck-Hee Lee, K-Pop superstar Taeyang and various South Korean youth, all of whom join forces to communicate to youth that they should be fiending to play sports at all times.
The film shows Korean youth actively engaged in a variety of spontaneous sports during their daily life. The youth are seen not just in sports fields but also schools, cityscapes and random places. The message hopes to alter the deeply instilled South Korean obsession with academics and schooling.
Trend Themes
1. Youth Sports Movement - Nike's 'Just Do It' campaign in South Korea aims to ignite a youth sports movement by promoting sports among the youth of the country through an inspiring film.
2. Inspirational Sports Marketing - The success of Nike's 'Just Do It' campaign in South Korea shows the potential for inspirational sports marketing to reach younger audiences and promote a positive message.
3. Broader Engagement in Sports - The message of Nike's 'Just Do It' campaign in South Korea seeks to alter the deeply instilled South Korean obsession with academics and schooling and encourage broader engagement in sports among youth.
Industry Implications
1. Sports Apparel - Companies in the sports apparel industry can take inspiration from Nike's inspirational 'Just Do It' campaign to promote their products among younger audiences and encourage a positive attitude towards sports.
2. Sports Entertainment - The success of Nike's 'Just Do It' campaign in South Korea creates opportunities for companies in the sports entertainment industry to tap into the potential of inspirational marketing campaigns that promote positive messages to younger audiences.
3. Youth Education - Educational institutions in South Korea and other countries can adapt their approach to youth education by promoting a more balanced lifestyle among students that includes sports and physical activity with the inspiration from Nike's 'Just Do It' campaign.
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