Nike FCRB Gives a New, Earth-Friendly Look to Sportswear
Brian G Randles — February 1, 2010 — Art & Design
References: nike & highsnobiety
The Nike FCRB Spring and Summer 2010 Collection is out and it does not disappoint. In a collective effort with Nike Japan, FCRB fuses animal patterns and sophisticated design details with classic sports items.
The collection features track suits, shorts, shirts and more. Also F.C. Real Bristol uses vinyl figures as mannequins which gives it a very impressive look.
Check out more on the Nike FCRB Collection above.
Implications - With eco-conscious consumers on the rise, companies are having to adapt their production and marketing strategies. Consumers seek products that will help them adopt greener lifestyles, and when they see companies using eco-friendly advertising strategies, they associate them with a green identity. Companies seeking this relationship with green consumers should incorporate eco-friendly practices into their routines.
The collection features track suits, shorts, shirts and more. Also F.C. Real Bristol uses vinyl figures as mannequins which gives it a very impressive look.
Check out more on the Nike FCRB Collection above.
Implications - With eco-conscious consumers on the rise, companies are having to adapt their production and marketing strategies. Consumers seek products that will help them adopt greener lifestyles, and when they see companies using eco-friendly advertising strategies, they associate them with a green identity. Companies seeking this relationship with green consumers should incorporate eco-friendly practices into their routines.
Trend Themes
1. Eco-friendly Sportswear - Opportunity for sportswear companies to integrate eco-friendly materials and design elements into their products, appealing to eco-conscious consumers.
2. Sustainable Advertising Strategies - To appeal to eco-conscious consumers, companies can incorporate eco-friendly advertising strategies, such as using natural environments to showcase their products.
3. Vinyl Figures as Mannequins - Innovative and eye-catching way to display clothing in retail stores, could be implemented by fashion retailers to create a unique, memorable shopping experience.
Industry Implications
1. Sportswear - Sportswear companies can adapt their production and marketing strategies to incorporate eco-friendly practices and materials into their products to appeal to eco-conscious consumers.
2. Advertising - Marketing and advertising industries can develop sustainable advertising strategies that showcase products and brands in natural, eco-friendly ways.
3. Fashion Retail - Fashion retailers can implement innovative display tactics like using vinyl figures as mannequins to create a unique and memorable shopping experience for customers.
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