Cyborg Scales City in ‘Exploit Yourself' Nike Advertisement
Andrew Robichaud — June 30, 2009 — Tech
Nike has done it again with another sick ad that drags the viewer right in. The ‘Exploit Yourself’ advertisement is a beautiful display of raw athleticism and branding by a robot (which is enough already!).
The anonymous hooded cyborg tears across the city through parking lots and high rise buildings for the sake of sport. His metallic body is only half of his skill as the ad frequently accentuate his kicks (Nikes, of course).
The scenery is dope and the way the robot covers it is even better. Ladies and gentlemen, ‘Exploit Yourself.’
The anonymous hooded cyborg tears across the city through parking lots and high rise buildings for the sake of sport. His metallic body is only half of his skill as the ad frequently accentuate his kicks (Nikes, of course).
The scenery is dope and the way the robot covers it is even better. Ladies and gentlemen, ‘Exploit Yourself.’
Trend Themes
1. Robot Advertising - Opportunity for advertisers to utilize robots in captivating and immersive advertisements.
2. Athletic Cyborgs - Emerging trend of incorporating robotic technology in athletic activities for enhanced performance.
3. Urban Parkour - Rise in popularity of parkour as an urban sport, attracting attention from various industries.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore creative ways to incorporate robots in their campaigns.
2. Sports Equipment - Potential for sports equipment manufacturers to develop specialized gear for robotic athletes.
3. Film and Media - Opportunity for filmmakers and media companies to create compelling content featuring robotic parkour and athletics.
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