This Wine Spray from McCann Vilnius Lets You Enjoy Literal Wine Spritzers
Alyson Wyers — November 21, 2014 — Lifestyle
References: facebook & designtaxi
If you enjoy wine but can't be bothered with the act of sipping or savoring a glass, McCann Vilnius's wine spray will be right up your street. The literal wine spritzer is a mouth spray bottle that allows you to discreetly spray wine directly into your mouth, similar to breath freshener. The floral packaging also helps to disguise its alcoholic contents in the event you are in public or in a situation where drinking would be imprudent, inappropriate or otherwise frowned upon.
Based out of Lithuania, the advertising agency also comes in a sleek black bottle. The wine spray is more than packaging, however, as it comes filled with fresh flower-scented "beaujolais wine."
A great novelty gift, the sprays are a more discrete way of taking a shot.
Based out of Lithuania, the advertising agency also comes in a sleek black bottle. The wine spray is more than packaging, however, as it comes filled with fresh flower-scented "beaujolais wine."
A great novelty gift, the sprays are a more discrete way of taking a shot.
Trend Themes
1. Alcoholic Mouth Sprays - The trend of alcoholic mouth sprays offers a discreet and convenient way to consume wine or other alcoholic beverages.
2. Disguised Packaging - The trend of using floral packaging helps to disguise the alcoholic contents of mouth sprays, making them suitable for public or socially sensitive situations.
3. Alternative Shot Format - Alcoholic mouth sprays provide a disruptive innovation opportunity by offering an alternative to traditional shot-taking methods, appealing to consumers who prefer convenience and novelty.
Industry Implications
1. Beverage - The beverage industry can explore the creation of alcoholic mouth sprays as a new product category, catering to consumers who seek convenient and discreet ways to consume alcohol.
2. Packaging - The packaging industry can capitalize on the trend of disguised packaging for alcoholic mouth sprays, developing innovative designs that effectively conceal the contents while maintaining an appealing aesthetic.
3. Gifts and Novelties - The gifts and novelties industry can leverage alcoholic mouth sprays as unique and amusing gifts, targeting individuals who appreciate unconventional and whimsical products.
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