Beaujolais Nouveau AD Packaging Functions as Promotional Donations
Amelia Roblin — December 2, 2011 — Lifestyle
References: mccannworldgroup & packagingoftheworld
Red wine may be likened to the blood of Christ, but how about the vital fluid of advertisers? Beaujolais Nouveau AD packaging takes the surprising form of IV bags, intended to play on the concept of freshness, vitality and life-giving gifts.
The Astos Dizainas McCann Erickson agency of Lithuania launched this clinical campaign to promote the metaphorical rejuvenation of the company. It sounds as though the rich ruby liquid was poured into these transparent intravenous sacks to make unique professional handouts for past and prospective clients. Each is labeled with information about its "donor" -- an AD McCann Erickson employee. To enhance the hospital theme of Beaujolais Nouveau AD packaging, each sachet was brought out and presented in ice-packed coolers.
The Astos Dizainas McCann Erickson agency of Lithuania launched this clinical campaign to promote the metaphorical rejuvenation of the company. It sounds as though the rich ruby liquid was poured into these transparent intravenous sacks to make unique professional handouts for past and prospective clients. Each is labeled with information about its "donor" -- an AD McCann Erickson employee. To enhance the hospital theme of Beaujolais Nouveau AD packaging, each sachet was brought out and presented in ice-packed coolers.
Trend Themes
1. Medical Packaging - Exploring medical-themed packaging for various consumer goods beyond traditional medicine and hospital supplies.
2. Metaphorical Branding - Using metaphorical representations of a brand to create more memorable and unique packaging and marketing campaigns.
3. Customized Corporate Gifts - Offering clients unique and personalized corporate gifts that tie back to the company's branding and messaging.
Industry Implications
1. Wine and Spirits - Developing innovative packaging and branding strategies to distinguish competing wine and spirits brands.
2. Marketing and Advertising - Generating creative campaigns and unique brand representations to increase client engagement and awareness.
3. Corporate Gift-giving - Incorporating branding and messaging into customized corporate gifts to reinforce company values and increase brand recognition.
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