Tic Tac Mixers Boast a Dynamic Range of Enticing Packaging
Rebecca Byers — May 20, 2015 — Marketing
References: break.it & packagingoftheworld
Tic Tac Mixers are a new innovative product from Italian confectionery brand Ferrero. Boasting a dynamic visual identity created by BREAK, Tic Tic Mixers are a range of dual-flavored light mints that transform flavors as it melts.
The transforming flavors contained in the Tic Tac Mixers range include melon/mojito, cherry/cola and peach/lemonade. Targeting millennials, the tagline highlight this innovation in its emphasis of it as a "flavor evolution."
The eye-catching packaging does a great job at differentiating the Tic Tac Mixers products from the rest of Tic Tac's offerings. In reflecting the enticing flavors through bright images of the fruits they are derived from, Tic Tac Mixers can get noticed on store shelves while highlighting the differences from the regular product range.
The transforming flavors contained in the Tic Tac Mixers range include melon/mojito, cherry/cola and peach/lemonade. Targeting millennials, the tagline highlight this innovation in its emphasis of it as a "flavor evolution."
The eye-catching packaging does a great job at differentiating the Tic Tac Mixers products from the rest of Tic Tac's offerings. In reflecting the enticing flavors through bright images of the fruits they are derived from, Tic Tac Mixers can get noticed on store shelves while highlighting the differences from the regular product range.
Trend Themes
1. Dynamic Flavors - Exploring new combinations of flavors that transform as they are enjoyed.
2. Millennial-targeted Products - Creating innovative products that appeal to the millennial consumer base.
3. Eye-catching Packaging - Designing visually compelling packaging that stands out on store shelves.
Industry Implications
1. Confectionery - Opportunity for confectionery brands to develop unique flavor combinations and innovative packaging to attract customers.
2. Food and Beverage - In the food and beverage industry, there is potential to create dynamic flavor experiences and capture the attention of younger consumers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to work with brands to create visually appealing packaging that effectively communicates product differentiation.
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