Paint Your Mouth Purple with This Uniquely Packaged Wine
Allen Taylor — April 2, 2014 — Lifestyle
References: mccann & packagingoftheworld
Buying a box of vino isn't the the only way to purchase packaged wine that isn't in a bottle. Every year, McCann Vilnius creates limited-edition wine packaging as a way to tell its clients that it is constantly reinventing itself. This year McCann Vilnius took a fresh perspective on its packaging a made a package that looks like a paint can.
The agency is aware that the wine it is packaging isn't the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine. Other than being a mediocre wine, the beverage has another characteristic; it turns your mouth purple. The agency played with this idea and came up with the paint bucket package. It has a typical paint label as well as instructions outlining how the number of glasses you consume will reflect on the color of your mouth.
The agency is aware that the wine it is packaging isn't the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine. Other than being a mediocre wine, the beverage has another characteristic; it turns your mouth purple. The agency played with this idea and came up with the paint bucket package. It has a typical paint label as well as instructions outlining how the number of glasses you consume will reflect on the color of your mouth.
Trend Themes
1. Unconventional Packaging - There is a growing trend of using unique and unconventional packaging designs to attract consumer attention and create a memorable brand experience.
2. Experiential Marketing - Brands are increasingly focusing on creating marketing experiences that engage multiple senses and leave a lasting impression on consumers.
3. Personalization - Consumers are seeking customized products and packaging that reflect their individual preferences and values.
Industry Implications
1. Wine and Beverage - The wine and beverage industry can explore innovative packaging designs that differentiate their products and enhance the overall drinking experience.
2. Creative Agencies - Creative agencies can tap into the demand for unique packaging solutions by offering their expertise in designing visually striking and interactive packaging designs.
3. Consumer Goods - Various consumer goods industries can incorporate unconventional packaging strategies to make their products stand out on store shelves and appeal to the modern consumers' desire for novelty.
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