This Jam Packaging Was Inspired by Oil Paint
Mishal Omar — August 22, 2016 — Marketing
References: meiaduzia.pt & packagingoftheworld
These jam tubes are a sophisticated alternative to the jam packaging that is most often seen on the market.
When making or purchasing jams, there are a few distinct fruit flavors that function as the "go-to" for most people. This is not the case for the jams made by the Portuguese brand 'Meia Duzia.' Its food products come in a variety of unique flavors including pumpkin and orange, cinnamon and port wine, blackberry and hazelnut and lemon balm and pink pepper. The unique ingredients that include fruits, spices and wines are all centered around a honey base. The products are packaged in tubes with sophisticated and modern branding -- inspired by the same packaging that oil paint comes in.
These jam tubes are sleek and their unique packaging perfectly reflects the unconventional flavors with which their contents are made.
When making or purchasing jams, there are a few distinct fruit flavors that function as the "go-to" for most people. This is not the case for the jams made by the Portuguese brand 'Meia Duzia.' Its food products come in a variety of unique flavors including pumpkin and orange, cinnamon and port wine, blackberry and hazelnut and lemon balm and pink pepper. The unique ingredients that include fruits, spices and wines are all centered around a honey base. The products are packaged in tubes with sophisticated and modern branding -- inspired by the same packaging that oil paint comes in.
These jam tubes are sleek and their unique packaging perfectly reflects the unconventional flavors with which their contents are made.
Trend Themes
1. Sophisticated Jam Packaging - Opportunity to disrupt the traditional jam packaging market with sleek and modern designs inspired by unconventional flavors.
2. Unique Flavored Jams - Opportunity to introduce a wide variety of unconventional fruit, spice, and wine flavors in the jam market.
3. Honey-based Food Products - Opportunity to create a line of food products with honey as a base, offering a distinct and unique taste.
Industry Implications
1. Packaging Design - Opportunity for packaging designers to create sophisticated and modern packaging designs for jam products.
2. Food and Beverage - Opportunity for the food and beverage industry to expand their product offerings with a wide range of unique flavored jams.
3. Honey Production - Opportunity for honey producers to create value-added food products using honey as a base ingredient.
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