The 'Freezer to Plate' Meal Kits Simplify Dinner Prep for Busy Families
Katherine Pendrill — August 4, 2016 — Lifestyle
References: generalmills & trndmonitor
General Mills recently expanded its 'The Good Table' line to include a new dinner-time solution called 'Freezer to Plate.' For many busy families, there may not be enough time to prep all the ingredients need to prepare dinner from scratch each night. The Freezer to Plate kits help to cut down on prep time by giving parents a way to make a complete meal out of frozen chicken.
The handy meal kits are gourmet entrees designed to pair with frozen chicken. Consumers simply combine rice or pasta with water and then add frozen chicken along with one of the four available sauces. Baking takes just 45 minutes and the kits even come with suggestions for nutritious add-ons. As The Good Table's Marketing Communications Planner Liana Miller explains, the Freezer to Plate meals are designed to serve as "a 'go-to' product to turn to in those meal planning crunch times."
The handy meal kits are gourmet entrees designed to pair with frozen chicken. Consumers simply combine rice or pasta with water and then add frozen chicken along with one of the four available sauces. Baking takes just 45 minutes and the kits even come with suggestions for nutritious add-ons. As The Good Table's Marketing Communications Planner Liana Miller explains, the Freezer to Plate meals are designed to serve as "a 'go-to' product to turn to in those meal planning crunch times."
Trend Themes
1. Frozen Chicken Dinner Kits - Opportunity for companies to innovate frozen chicken dinner kits that simplify dinner preparation for busy families.
2. Meal Kits - Opportunity for meal kit services to expand their offerings to include frozen chicken dinner kits as a convenient option for time-strapped consumers.
3. Convenience Foods - Opportunity for the convenience food industry to develop more frozen meal solutions that are quick and easy to prepare, targeting busy families.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturing companies to create frozen chicken dinner kits that cater to the needs of busy families and offer convenient meal solutions.
2. Meal Kit Services - Opportunity for meal kit delivery services to include frozen chicken dinner kits in their offerings, providing customers with a convenient and time-saving meal option.
3. Frozen Food Retail - Opportunity for retailers in the frozen food industry to stock a wide variety of frozen chicken dinner kits, attracting busy families looking for easy and quick meal solutions.
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