The Dostea Tea Creamer's Resealable Pouch Prolongs Product Freshness
Dostea is a Pakistani tea creamer company that has recently overhauled its packaging thanks to a collaborative rebranding with Ecolean to sell the liquid product in resealable pouches. The cream is served in a wrapping that promotes and increases freshness, allowing the product to last longer for consumers to use.
The packaging consists of a pouch rather than a box or carton, which is what is cream is often sold in. The bags are portioned to hold 125- millilitres of product which is an ideal amount for daily portioning into cups of tea. The pouch is specifically formatted at the top to have a spout design for easy pouring that can easily be resealed. The bag is also built to have a wider bottom so it can stand upright in the fridge, but be flat-packed for disposal.
The packaging consists of a pouch rather than a box or carton, which is what is cream is often sold in. The bags are portioned to hold 125- millilitres of product which is an ideal amount for daily portioning into cups of tea. The pouch is specifically formatted at the top to have a spout design for easy pouring that can easily be resealed. The bag is also built to have a wider bottom so it can stand upright in the fridge, but be flat-packed for disposal.
Trend Themes
1. Resealable Packaging - The use of resealable pouches for packaging creamer products prolongs freshness and increases convenience for consumers.
2. Portioned Packaging - Packaging creamer products in pouches with predefined portions allows for easier daily portioning and reduces product waste.
3. Functional Design - Designing pouches with spouts and wider bottoms allows for easy pouring and storage convenience for consumers.
Industry Implications
1. Food Packaging - The food packaging industry can explore the adoption of resealable pouches to extend the freshness of various liquid and perishable products.
2. Beverage Manufacturing - Beverage manufacturers, particularly those producing creamer products, can leverage portioned packaging to enhance convenience and reduce packaging waste.
3. Consumer Goods - Companies in the consumer goods sector can incorporate functional design elements, such as spouts and wider bottoms, to improve the usability and storage capabilities of their products.
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