The Converse x CLOT Year of the Monkey Lineup Honors Andy Warhol
Malika Renee Butss — January 24, 2016 — Fashion
References: converse.cn & hypebeast
Converse and streetwear imprint CLOT have teamed with the Andy Warhol Foundation to create the 'Year of the Monkey' lineup. This China-exclusive range features the eccentric work of the famed and deceased artist.
The Year of the Monkey pack features Warhol's iconic banana logo branded across accessories, apparel and footwear. For the footwear portion of the collection, Converse donated its Chuck Taylor All Star Hi and Ox silhouettes which have been rendered with playful pop-art motif across their canvas uppers. When it comes to apparel, this collection offers monochromatic bucket hats and a selection of tees, all of which feature the same all-over banana pattern.
By naming this collection Year of the Monkey and making it exclusive to China, this vibrant lineup also honors the upcoming Chinese New Year.
The Year of the Monkey pack features Warhol's iconic banana logo branded across accessories, apparel and footwear. For the footwear portion of the collection, Converse donated its Chuck Taylor All Star Hi and Ox silhouettes which have been rendered with playful pop-art motif across their canvas uppers. When it comes to apparel, this collection offers monochromatic bucket hats and a selection of tees, all of which feature the same all-over banana pattern.
By naming this collection Year of the Monkey and making it exclusive to China, this vibrant lineup also honors the upcoming Chinese New Year.
Trend Themes
1. Artist-honoring Streetwear - Disruptive innovation opportunity: Collaborating with renowned artists to create limited-edition streetwear collections, creating a unique and valuable product for fashion enthusiasts.
2. Pop Art-inspired Collaborations - Disruptive innovation opportunity: Partnering with pop art icons, such as Andy Warhol, to create limited-edition merchandise that combines art and streetwear, attracting a new audience and increasing brand visibility.
3. Exclusive Cultural Collections - Disruptive innovation opportunity: Designing exclusive collections that cater to specific cultural celebrations, like the Chinese New Year, to tap into niche markets and create a sense of exclusivity and authenticity.
Industry Implications
1. Fashion and Streetwear - Disruptive innovation opportunity: Embracing collaborations with artists and incorporating unique designs into streetwear, attracting fashion-forward consumers and setting trends in the industry.
2. Art and Merchandise - Disruptive innovation opportunity: Leveraging the popularity of iconic artists like Andy Warhol to create limited-edition merchandise, merging art and consumer products and opening new revenue streams.
3. Cultural Celebrations and Festivals - Disruptive innovation opportunity: Collaborating with brands and artists to create exclusive collections that celebrate cultural events, capitalizing on the growing interest in cultural diversity and creating unique marketing opportunities.
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