The VANS x Della Shoes Feature a Rustic West African Tie-Dye Print
M — September 18, 2014 — Social Good
References: dellala & refinery29
Skater shoe retailer VANS partnered up with female retailer Della to create a West African-inspired skater shoes. The sneakers come with a rustic batik tie-dye print and every sale of the shoes profits women working in West Africa.
Della is a female-oriented retail brand that sells fashionable products while donating a portion of the proceeds to women in Africa to help improve their lifestyles. The online retailer recently teamed up with skate brand VANS to create a line of sneakers with a stylish Batik print. The shoes feature many of VANS classic silhouettes like the VANS Canvas Authentic covered in technicolor tie-dye materials with fun patterns and stencils.
Della is a female-oriented retail brand that sells fashionable products while donating a portion of the proceeds to women in Africa to help improve their lifestyles. The online retailer recently teamed up with skate brand VANS to create a line of sneakers with a stylish Batik print. The shoes feature many of VANS classic silhouettes like the VANS Canvas Authentic covered in technicolor tie-dye materials with fun patterns and stencils.
Trend Themes
1. West African-inspired Fashion - Exploring West African aesthetics in fashion design can create unique and culturally inclusive products.
2. Socially Conscious Partnerships - Collaborating with charitable organizations or brands can help businesses create products that make a positive impact on communities.
3. Technicolor Tie-dye - Incorporating vibrant tie-dye patterns in fashion items can appeal to consumers seeking bold and expressive styles.
Industry Implications
1. Fashion Retail - The fashion retail industry can find opportunities in embracing diverse cultural influences and creating socially responsible products.
2. Charity and Philanthropy - Charitable organizations can explore partnerships with fashion brands to raise funds and support communities in need.
3. Textile and Printing - The textile and printing industry can seize opportunities by showcasing unique and vibrant prints that appeal to fashion trends.
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