This Jeremy Fish Surfboard is Mixing Surfing with Modern Art
Davina Sinnatamby — March 22, 2014 — Art & Design
We don't always tend to associate surreal, eye-catching modern art with surf culture but this Jeremy Fish surfboard will make you see how the two worlds could co-exist.
His hand painted UNIV board was made in California. It's got a stubby single fin with a moon tail. The board is functional but that not what's so amazing about it. The surreal monochrome painting turns the board into a realistic-looking dead blue fish who looks like the catch of the day. The fish's body is zipped open to reveal a cartoon-like pirate rabbit with an eye patch hiding inside and floating in the fish's stomach liquid.
The whole board is painted in shades of blue that are reminiscent of ocean waves. Its as if the artist wanted the board to blend in with the water. Perhaps a surfer is as much a part of the ocean as a fish.
His hand painted UNIV board was made in California. It's got a stubby single fin with a moon tail. The board is functional but that not what's so amazing about it. The surreal monochrome painting turns the board into a realistic-looking dead blue fish who looks like the catch of the day. The fish's body is zipped open to reveal a cartoon-like pirate rabbit with an eye patch hiding inside and floating in the fish's stomach liquid.
The whole board is painted in shades of blue that are reminiscent of ocean waves. Its as if the artist wanted the board to blend in with the water. Perhaps a surfer is as much a part of the ocean as a fish.
Trend Themes
1. Hand-painted Surfboards - Opportunity for artists to collaborate with surfboard manufacturers and create unique, visually stunning boards.
2. Surfing and Modern Art Fusion - Potential for the integration of modern art elements into surf culture, creating a new visual aesthetic and appeal for surfers and art enthusiasts alike.
3. Functional Artistic Designs - Emerging market for surfboards that not only perform well in the water but also serve as pieces of art, offering surfers a unique expression of personal style.
Industry Implications
1. Surfboard Manufacturing - Opportunity for surfboard manufacturers to collaborate with artists and offer hand-painted surfboards as a premium product line, appealing to creative surfers.
2. Art and Design - New market for artists and designers to explore the fusion of modern art with surfing, creating unique and visually engaging pieces that resonate with surf culture.
3. Experiential Retail - Retailers in the surfing industry can capitalize on the demand for functional artistic designs by offering hand-painted surfboards as limited edition or custom-made products, enhancing the overall surf shopping experience.
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