Brazilian "Xixi No Banho" Advocates Peeing in the Shower
Elsa Blaine — August 8, 2009 — Eco
References: xixinobanho.org.br & adage
This hilarious commercial is part of a Brazilian ad campaign to promote peeing in the shower to save water. F/Nazca Saatchi & Saatchi from Sao Paulo are the creators of the cheeky “Xixi no Banho” clip.
Through the voices of little shouting kids, everyone including aliens, ghosts and sports stars, is encouraged to join in the water conservation trend to leave the loo for poo (I don’t believe I just said that).
The ad finishes with a rationalization that every flush of a toilet uses 12 liters of water and by fully utilizing their shower time, the average Brazilian, or alien, can save 4380 liters of water a year.
Through the voices of little shouting kids, everyone including aliens, ghosts and sports stars, is encouraged to join in the water conservation trend to leave the loo for poo (I don’t believe I just said that).
The ad finishes with a rationalization that every flush of a toilet uses 12 liters of water and by fully utilizing their shower time, the average Brazilian, or alien, can save 4380 liters of water a year.
Trend Themes
1. Water Conservation - Peeing in the shower as a water-saving practice is gaining popularity and being promoted in ad campaigns.
2. Creative Ad Campaigns - Using humor and unconventional messaging in advertisements to promote behavior change and social causes.
3. Awareness on Water Usage - Raising awareness about the amount of water wasted with every toilet flush and encouraging alternative practices.
Industry Implications
1. Advertising - There is scope for creative advertising agencies to come up with innovative campaigns that promote behavior change and social causes.
2. Water Management - Companies in the water management industry can benefit from promoting sustainable practices like peeing in the shower to save water.
3. Environmental Organizations - Organizations focused on environmental conservation can collaborate with ad agencies to launch campaigns that raise awareness about water conservation and behavior change.
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