The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
Alyson Wyers — September 27, 2016 — Eco
References: charitywater.org & springwise
Although chat bots have been used for a number of customer service and marketing purposes, this charity chat bot is using the power of storytelling to raise awareness for the water crisis. Charity: water in partnership with Lokai utilizes Facebook Messenger for their Walk With Yeshi campaign -- taking people on a journey with Ethiopian women on their daily search to find clean water.
Stories are often used by charitable organizations hoping to engage with potential donors' emotions. Following their foray into VR filmmaking, the charity chat bot helps more fortunate people experience the gruelling reality many women in developing communities face. Although Yeshi is a fictional person who must walk 2.5 hours to her water source and then carry it back on her head, the chat bot lets users ask questions and gain understanding.
Stories are often used by charitable organizations hoping to engage with potential donors' emotions. Following their foray into VR filmmaking, the charity chat bot helps more fortunate people experience the gruelling reality many women in developing communities face. Although Yeshi is a fictional person who must walk 2.5 hours to her water source and then carry it back on her head, the chat bot lets users ask questions and gain understanding.
Trend Themes
1. Storytelling Chat Bots - Using the power of stories, chat bots are becoming a new way for charities to raise awareness for important issues and connect with potential donors.
2. Virtual Reality (VR) for Social Good - Charitable organizations are embracing technology and utilizing VR to create immersive experiences that educate and raise awareness for important issues.
3. Personalized Conversational Marketing - The use of chat bots and messenger apps provide charities with a low-cost and effective way to connect with potential donors through one-on-one conversations and personalized interactions.
Industry Implications
1. Non-profit and Charity Organizations - Charities and non-profit organizations can use chat bots as a tool to increase awareness, engagement, and donations through storytelling and personalized conversations.
2. Technology and Social Impact - Technology and social impact industries can work together to create VR experiences that simulate the hardships faced by individuals in developing communities, and how donations can positively impact their lives.
3. Marketing and Advertising - Chat bots and messenger apps provide new opportunities to create personalized and effective marketing campaigns that not only promote products, but also raise awareness for important issues and causes.
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