Bonobos and Charity Water Collaborate to Create a Charitable iPhone Skin
Ariel Weber — November 16, 2012 — Tech
References: charitywater.org & bonobos
The Bonobos and Charity Water have collaborated to release an iPhone case in which partial proceeds will go towards building a well in Africa.
Though many developed countries may take access to water for advantage, many impoverished nations do not have sufficient nor clean access to water sources, hence why building a well would offer a clean and much easier way to access one of the most integral resources.
The iPhone case comes in a dark blue color, with a plastic water holding tank (which is also the charity's logo) and has drips of water coming out of it. It is an ideal purchase for those wanting to contribute to a great cause while adding another another cute case to their collection.
The iPhone case will be sold exclusively through Bonobos website and will donate $5 of each sale to Charity Water's well-building initiative.
Though many developed countries may take access to water for advantage, many impoverished nations do not have sufficient nor clean access to water sources, hence why building a well would offer a clean and much easier way to access one of the most integral resources.
The iPhone case comes in a dark blue color, with a plastic water holding tank (which is also the charity's logo) and has drips of water coming out of it. It is an ideal purchase for those wanting to contribute to a great cause while adding another another cute case to their collection.
The iPhone case will be sold exclusively through Bonobos website and will donate $5 of each sale to Charity Water's well-building initiative.
Trend Themes
1. Water Philanthropy - Opportunity for businesses to collaborate with charities and create products that contribute to clean water initiatives.
2. Socially Responsible Consumerism - Increasing demand for products that support charitable causes, providing an opportunity for businesses to align with social responsibility.
3. Charitable Partnerships - Collaborations between brands and non-profit organizations to create products that generate donations towards specific causes.
Industry Implications
1. Technology Accessories - Disruptive innovation opportunity for tech accessory manufacturers to develop products that combine functionality with charitable contributions.
2. Fashion and Apparel - Opportunity for fashion brands to create charitable accessories that appeal to socially-conscious consumers.
3. Non-profit Organizations - Opportunity for non-profit organizations to form partnerships with brands and leverage product sales to fund their initiatives.
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