The MEC Homewaters Campaign Boasts Environmentally Conscious Values
Jana Pijak — July 20, 2015 — Marketing
References: homewaters.mec & mediaroom.mec
The MEC Homewaters campaign is an environmentally conscious initiative that encourages water conservation across Canada. MEC (Mountain Equipment Co-Op) is Canada's leading outdoor retailer and is a source for sporting goods and camping supplies from a number of renowned brands.
In addition to its outdoorsy gear, MEC's environmentally conscious values extend far beyond the retailer's product range. Launched in 2014, the MEC Homewaters online program aims to protect Canadian bodies of water through conservation and engagement from the retailer's nature-loving consumers.
“Canada’s lakes and rivers are great natural pathways that shape what it means to be Canadian,” said MEC CEO David Labistour of the ad while stressing the importance of healthy water resources for future generations to come.
In addition to its outdoorsy gear, MEC's environmentally conscious values extend far beyond the retailer's product range. Launched in 2014, the MEC Homewaters online program aims to protect Canadian bodies of water through conservation and engagement from the retailer's nature-loving consumers.
“Canada’s lakes and rivers are great natural pathways that shape what it means to be Canadian,” said MEC CEO David Labistour of the ad while stressing the importance of healthy water resources for future generations to come.
Trend Themes
1. Water Conservation Initiatives - Opportunities for businesses to develop innovative strategies and campaigns to encourage water conservation.
2. Online Engagement Programs - The rise of online platforms and programs that actively engage consumers in environmental conservation efforts.
3. Environmental Consciousness in Retail - Increasing demand for environmentally conscious products and values in the retail industry.
Industry Implications
1. Outdoor Retail - Outdoor retailers can take advantage of the growing interest in water conservation by promoting eco-friendly products and supporting initiatives.
2. Online Platforms - Online platforms can create engagement programs and campaigns that encourage consumers to participate in water conservation efforts.
3. Environmental Consulting - Companies specializing in environmental consulting can provide expertise and guidance to businesses seeking to develop water conservation campaigns and initiatives.
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