The Purchase of a 1:Face Watch Brings Awareness to Global Issues
Meghan Young — November 9, 2012 — Social Good
The 1:Face Watch is a fashionable timepiece that does more than complete an outfit, it helps to complete lives. With every purchase of a 1:Face Watch, people in need are provided with services that will enhance their living situations exponentially. Whether it is bringing water to rural communities in Rwanda or providing mammograms to women in need, the money raised will go to a socially conscious cause.
Created by Chicago-based product and branding firm Mirza Minds, the 1:Face Watch comes in a variety of bright colors, each representing a different cause. For $40, a person will not only receive a timepiece, they will also contribute to an organization such as One Day’s Wages, Charity Water and the American Cancer Society.
Creative Director Fam Mirza says, “Change originates from within. That is why the face of the [1:Face Watch] is designed as a mirror. When you check the time, you see your reflection looking back within you.”
Created by Chicago-based product and branding firm Mirza Minds, the 1:Face Watch comes in a variety of bright colors, each representing a different cause. For $40, a person will not only receive a timepiece, they will also contribute to an organization such as One Day’s Wages, Charity Water and the American Cancer Society.
Creative Director Fam Mirza says, “Change originates from within. That is why the face of the [1:Face Watch] is designed as a mirror. When you check the time, you see your reflection looking back within you.”
Trend Themes
1. Socially Conscious Fashion - Embracing ethical and sustainable practices in the fashion industry to create products that bring awareness and support to global causes.
2. Cause-driven Consumerism - Consumers actively seeking out products that align with their values and contribute to social or environmental causes.
3. Brand Activism - Companies taking a stance on social issues and using their brand and products as a catalyst for positive change.
Industry Implications
1. Fashion - Integrating social and environmental initiatives into fashion brands to create products with purpose and impact.
2. Nonprofit - Partnering with socially conscious brands to raise funds and create awareness for their causes.
3. Marketing and Advertising - Helping brands communicate their mission and socially responsible initiatives to attract and engage cause-driven consumers.
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